Negotiation Guide
Opening Offer
$36,754
Fair Price
$38,254
Walk Away Above
$38,684
- • Recent buyers paid ~$861 below MSRP
Price Breakdown
Est. Dealer Cost$35,204
Est. Invoice$36,377
Holdback (est.)$1,173
MSRP (Sticker)$39,115
Asking Price$38,495
Markup-$620
Est. Dealer Margin on This Car$3,292
Percentile76% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory244 vehicles
Avg Markup (All Models)-$825
Avg Markup (Sorento)-$951
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$803
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69751d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16051d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16051d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46021d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37451d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37451d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71751d
Kia of MeridianMeridian, MS
-$1,620$39,46051d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56551d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8759d