Negotiation Guide
Opening Offer
$38,481
Fair Price
$39,981
Walk Away Above
$40,518
- • Recent buyers paid ~$863 below MSRP
- • Sitting 50 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$36,950
Est. Invoice$38,181
Holdback (est.)$1,232
MSRP (Sticker)$41,055
Asking Price$40,126
Markup-$929
Est. Dealer Margin on This Car$3,177
Percentile43% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold2485
Avg Markup-$863
Median Markup-$877
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory239 vehicles
Avg Markup (All Models)-$830
Avg Markup (Sorento)-$951
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$798
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69750d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16050d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16050d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46020d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37450d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37450d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71750d
Kia of MeridianMeridian, MS
-$1,620$39,46050d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56550d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8758d