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Deal Sheet: 2026 Sorento S

Freedom Kia · Morgantown, WV · VIN: 5XYRLDJC1TG445022

This Is Already a Great Deal

Opening Offer
$37,250
Asking Price
$38,402
Max Price
$38,402
  • Recent buyers paid ~$863 below MSRP
  • Sitting 48 days (avg 31) — extra leverage
  • Asking price is already $172 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,690
Est. Invoice$36,879
Holdback (est.)$1,190
MSRP (Sticker)$39,655
Asking Price$38,402
Markup-$1,253
Est. Dealer Margin on This Car$2,713
Percentile4% of inventory is priced lower
Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2165
Avg Markup-$863
Median Markup-$876
Best Deal-$1,520
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell31 days

Dealer Profile

Inventory111 vehicles
Avg Markup (All Models)-$1,181
Avg Markup (Sorento)-$1,365
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,157