This Is Already a Great Deal
Opening Offer
$37,125
Asking Price
$38,273
Max Price
$38,273
- • Recent buyers paid ~$863 below MSRP
- • Asking price is already $364 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,550
Est. Invoice$36,735
Holdback (est.)$1,185
MSRP (Sticker)$39,500
Asking Price$38,273
Markup-$1,227
Est. Dealer Margin on This Car$2,723
Percentile4% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold2485
Avg Markup-$863
Median Markup-$877
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory535 vehicles
Avg Markup (All Models)-$1,393
Avg Markup (Sorento)-$1,395
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,417
Cheaper Sorento S Inventory
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-$1,676$41,37449d
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-$1,673$39,71749d
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-$1,620$39,46049d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56549d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8757d