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Deal Sheet: 2026 Sorento S

Kia of Rainbow City · Rainbow City, AL · VIN: 5XYRLDJC1TG431802

This Is Already a Great Deal

Opening Offer
$37,940
Asking Price
$39,113
Max Price
$39,113
  • Recent buyers paid ~$861 below MSRP
  • Sitting 52 days (avg 34) — extra leverage
  • Asking price is already $142 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,297
Est. Invoice$37,507
Holdback (est.)$1,210
MSRP (Sticker)$40,330
Asking Price$39,113
Markup-$1,217
Est. Dealer Margin on This Car$2,816
Percentile5% of inventory is priced lower
Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days

Dealer Profile

Inventory156 vehicles
Avg Markup (All Models)-$1,038
Avg Markup (Sorento)-$1,270
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,055