This Is Already a Great Deal
Opening Offer
$37,760
Asking Price
$38,928
Max Price
$38,928
- • Recent buyers paid ~$861 below MSRP
- • Asking price is already $231 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,018
Est. Invoice$37,219
Holdback (est.)$1,201
MSRP (Sticker)$40,020
Asking Price$38,928
Markup-$1,092
Est. Dealer Margin on This Car$2,910
Percentile12% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory402 vehicles
Avg Markup (All Models)-$1,050
Avg Markup (Sorento)-$986
% Below MSRP48%
Avg Days to Sell30 days
Avg Sold Markup-$1,061
Cheaper Sorento S Inventory
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-$1,673$39,71751d
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-$1,620$39,46051d
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-$1,620$38,56551d
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-$1,604$40,8759d