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Deal Sheet: 2026 Sorento S
Bert Ogden Harlingen Kia · Harlingen, TX · VIN: 5XYRLDJC0TG428003
This Is Already a Great Deal
Opening Offer
$37,038
Asking Price
$38,184
Max Price
$38,184
- • Recent buyers paid ~$863 below MSRP
- • Sitting 48 days (avg 31) — extra leverage
- • Asking price is already $186 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,505
Est. Invoice$36,689
Holdback (est.)$1,184
MSRP (Sticker)$39,450
Asking Price$38,184
Markup-$1,266
Est. Dealer Margin on This Car$2,679
Percentile3% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold2165
Avg Markup-$863
Median Markup-$876
Best Deal-$1,520
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory278 vehicles
Avg Markup (All Models)-$1,056
Avg Markup (Sorento)-$1,132
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,084
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