Deal Sheet: 2026 Sorento S

Metro Kia of Madison · Madison, WI · VIN: 5XYRL4JCXTG442474

Negotiation Guide

Opening Offer

$36,433

Fair Price

$37,933

Walk Away Above

$38,471

• Recent buyers paid ~$863 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$35,109

Est. Invoice$36,279

Holdback (est.)$1,170

MSRP (Sticker)$39,010

Asking Price$37,957

Markup-$1,053

Est. Dealer Margin on This Car$2,848

Percentile20% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2165

Avg Markup-$863

Median Markup-$876

Best Deal-$1,520

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory184 vehicles

Avg Markup (All Models)-$1,258

Avg Markup (Sorento)-$1,234

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,361

Cheaper Sorento S Inventory

Classic KiaTexarkana, TX

-$1,787$39,69748d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16048d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16048d

Fort Wayne KiaFort Wayne, IN

-$1,679$40,46018d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37448d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37448d

Jenkins Kia of GainesvilleGainesville, FL

-$1,673$39,71748d

Kia of MeridianMeridian, MS

-$1,620$39,46048d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56548d

Edwards KiaCouncil Bluffs, IA

-$1,604$40,8756d