Negotiation Guide
Opening Offer
$34,956
Fair Price
$36,456
Walk Away Above
$36,990
- • Recent buyers paid ~$863 below MSRP
- • Sitting 48 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$33,773
Est. Invoice$34,898
Holdback (est.)$1,126
MSRP (Sticker)$37,525
Asking Price$36,519
Markup-$1,006
Est. Dealer Margin on This Car$2,747
Percentile33% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold2165
Avg Markup-$863
Median Markup-$876
Best Deal-$1,520
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory384 vehicles
Avg Markup (All Models)-$1,061
Avg Markup (Sorento)-$1,300
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$1,094
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69748d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16048d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16048d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46018d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37448d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37448d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71748d
Kia of MeridianMeridian, MS
-$1,620$39,46048d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56548d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8756d