This Is Already a Great Deal
Opening Offer
$36,839
Asking Price
$37,978
Max Price
$37,978
- • Recent buyers paid ~$863 below MSRP
- • Asking price is already $459 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,370
Est. Invoice$36,549
Holdback (est.)$1,179
MSRP (Sticker)$39,300
Asking Price$37,978
Markup-$1,322
Est. Dealer Margin on This Car$2,608
Percentile1% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold2485
Avg Markup-$863
Median Markup-$877
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory391 vehicles
Avg Markup (All Models)-$1,413
Avg Markup (Sorento)-$1,284
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,420
Cheaper Sorento S Inventory
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-$1,673$39,71749d
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-$1,620$39,46049d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56549d
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-$1,604$40,8757d