Negotiation Guide
Opening Offer
$34,855
Fair Price
$36,355
Walk Away Above
$36,890
- • Recent buyers paid ~$861 below MSRP
- • Sitting 53 days (avg 34) — extra leverage
Price Breakdown
Est. Dealer Cost$33,683
Est. Invoice$34,805
Holdback (est.)$1,123
MSRP (Sticker)$37,425
Asking Price$36,436
Markup-$989
Est. Dealer Margin on This Car$2,754
Percentile35% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory654 vehicles
Avg Markup (All Models)-$1,150
Avg Markup (Sorento)-$1,126
% Below MSRP62%
Avg Days to Sell35 days
Avg Sold Markup-$1,208
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69753d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16053d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16053d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46023d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37453d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37453d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71753d
Kia of MeridianMeridian, MS
-$1,620$39,46053d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56553d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87511d