Negotiation Guide
Opening Offer
$35,098
Fair Price
$36,598
Walk Away Above
$37,127
- • Recent buyers paid ~$863 below MSRP
- • Sitting 50 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$33,890
Est. Invoice$35,019
Holdback (est.)$1,130
MSRP (Sticker)$37,655
Asking Price$36,675
Markup-$980
Est. Dealer Margin on This Car$2,786
Percentile37% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold2485
Avg Markup-$863
Median Markup-$877
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory244 vehicles
Avg Markup (All Models)-$1,403
Avg Markup (Sorento)-$1,375
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,421
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69750d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16050d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16050d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46020d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37450d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37450d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71750d
Kia of MeridianMeridian, MS
-$1,620$39,46050d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56550d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8758d