Deal Sheet: 2026 Sorento S

Jts Kia of Columbia · Columbia, SC · VIN: 5XYRL4JC7TG441430

Negotiation Guide

Opening Offer

$34,856

Fair Price

$36,356

Walk Away Above

$36,891

• Recent buyers paid ~$863 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$33,683

Est. Invoice$34,805

Holdback (est.)$1,123

MSRP (Sticker)$37,425

Asking Price$36,436

Markup-$989

Est. Dealer Margin on This Car$2,754

Percentile35% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2165

Avg Markup-$863

Median Markup-$876

Best Deal-$1,520

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$1,103

Avg Markup (Sorento)-$1,188

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$1,016

Cheaper Sorento S Inventory

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-$1,787$39,69748d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16048d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16048d

Fort Wayne KiaFort Wayne, IN

-$1,679$40,46018d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37448d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37448d

Jenkins Kia of GainesvilleGainesville, FL

-$1,673$39,71748d

Kia of MeridianMeridian, MS

-$1,620$39,46048d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56548d

Edwards KiaCouncil Bluffs, IA

-$1,604$40,8756d