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Deal Sheet: 2026 Sorento S
Billion Kia of Iowa City · Iowa City, IA · VIN: 5XYRL4JC6TG434873
This Is Already a Great Deal
Opening Offer
$36,460
Asking Price
$37,588
Max Price
$37,588
- • Recent buyers paid ~$863 below MSRP
- • Asking price is already $379 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,947
Est. Invoice$36,112
Holdback (est.)$1,165
MSRP (Sticker)$38,830
Asking Price$37,588
Markup-$1,242
Est. Dealer Margin on This Car$2,641
Percentile4% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold2485
Avg Markup-$863
Median Markup-$877
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory259 vehicles
Avg Markup (All Models)-$1,198
Avg Markup (Sorento)-$1,234
% Below MSRP54%
Avg Days to Sell31 days
Avg Sold Markup-$1,251
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