This Is Already a Great Deal
Opening Offer
$36,585
Asking Price
$37,716
Max Price
$37,716
- • Recent buyers paid ~$863 below MSRP
- • Sitting 47 days (avg 30) — extra leverage
- • Asking price is already $185 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,087
Est. Invoice$36,256
Holdback (est.)$1,170
MSRP (Sticker)$38,985
Asking Price$37,716
Markup-$1,269
Est. Dealer Margin on This Car$2,630
Percentile3% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2449
Avg Markup-$863
Median Markup-$867
Best Deal-$1,520
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory336 vehicles
Avg Markup (All Models)-$1,139
Avg Markup (Sorento)-$1,182
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,154
Cheaper Sorento S Inventory
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-$1,734$39,16047d
Fort Wayne KiaFort Wayne, IN
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Kia of San AngeloSan Angelo, TX
-$1,676$41,37447d
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-$1,673$39,71747d
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-$1,620$39,46047d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56547d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8755d