Negotiation Guide
Opening Offer
$36,944
Fair Price
$38,444
Walk Away Above
$38,874
- • Recent buyers paid ~$861 below MSRP
Price Breakdown
Est. Dealer Cost$35,375
Est. Invoice$36,554
Holdback (est.)$1,179
MSRP (Sticker)$39,305
Asking Price$38,569
Markup-$736
Est. Dealer Margin on This Car$3,195
Percentile53% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory395 vehicles
Avg Markup (All Models)-$936
Avg Markup (Sorento)-$862
% Below MSRP56%
Avg Days to Sell32 days
Avg Sold Markup-$928
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69752d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16052d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16052d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46022d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37452d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37452d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71752d
Kia of MeridianMeridian, MS
-$1,620$39,46052d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56552d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87510d