Deal Sheet: 2026 Sorento S

Kia of Wilmington · Wilmington, DE · VIN: 5XYRL4JC3TG433857

Negotiation Guide

Opening Offer

$37,217

Fair Price

$38,717

Walk Away Above

$39,251

• Recent buyers paid ~$863 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$35,807

Est. Invoice$37,000

Holdback (est.)$1,194

MSRP (Sticker)$39,785

Asking Price$38,748

Markup-$1,037

Est. Dealer Margin on This Car$2,942

Percentile23% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold2485

Avg Markup-$863

Median Markup-$877

Best Deal-$1,531

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory437 vehicles

Avg Markup (All Models)-$937

Avg Markup (Sorento)-$891

% Below MSRP22%

Avg Days to Sell32 days

Avg Sold Markup-$984

Cheaper Sorento S Inventory

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Kia of San AngeloSan Angelo, TX

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-$1,620$39,46050d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56550d

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-$1,604$40,8758d