This Is Already a Great Deal
Opening Offer
$37,139
Asking Price
$38,288
Max Price
$38,288
- • Recent buyers paid ~$863 below MSRP
- • Asking price is already $259 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,469
Est. Invoice$36,651
Holdback (est.)$1,182
MSRP (Sticker)$39,410
Asking Price$38,288
Markup-$1,122
Est. Dealer Margin on This Car$2,819
Percentile10% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold2165
Avg Markup-$863
Median Markup-$876
Best Deal-$1,520
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory297 vehicles
Avg Markup (All Models)-$1,029
Avg Markup (Sorento)-$1,089
% Below MSRP71%
Avg Days to Sell33 days
Avg Sold Markup-$1,026
Cheaper Sorento S Inventory
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-$1,734$39,16048d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16048d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46018d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37448d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37448d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71748d
Kia of MeridianMeridian, MS
-$1,620$39,46048d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56548d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8756d