This Is Already a Great Deal
Opening Offer
$36,907
Asking Price
$38,048
Max Price
$38,048
- • Recent buyers paid ~$861 below MSRP
- • Sitting 52 days (avg 34) — extra leverage
- • Asking price is already $4 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,208
Est. Invoice$36,382
Holdback (est.)$1,174
MSRP (Sticker)$39,120
Asking Price$38,048
Markup-$1,072
Est. Dealer Margin on This Car$2,840
Percentile15% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold2552
Avg Markup-$861
Median Markup-$873
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory685 vehicles
Avg Markup (All Models)-$1,150
Avg Markup (Sorento)-$1,126
% Below MSRP62%
Avg Days to Sell35 days
Avg Sold Markup-$1,208
Cheaper Sorento S Inventory
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-$1,673$39,71752d
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-$1,620$39,46052d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56552d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87510d