Negotiation Guide
Opening Offer
$36,239
Fair Price
$37,739
Walk Away Above
$38,277
- • Recent buyers paid ~$863 below MSRP
- • Sitting 48 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$34,934
Est. Invoice$36,098
Holdback (est.)$1,164
MSRP (Sticker)$38,815
Asking Price$37,795
Markup-$1,020
Est. Dealer Margin on This Car$2,862
Percentile28% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold2165
Avg Markup-$863
Median Markup-$876
Best Deal-$1,520
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory71 vehicles
Avg Markup (All Models)-$1,031
Avg Markup (Sorento)-$1,050
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,119
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69748d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16048d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16048d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46018d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37448d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37448d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71748d
Kia of MeridianMeridian, MS
-$1,620$39,46048d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56548d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,8756d