Deal Sheet: 2026 Sorento S

Selbyville Holly Kia · Selbyville, DE · VIN: 5XYRL4JC1TG474651

Negotiation Guide

Opening Offer

$36,252

Fair Price

$37,752

Walk Away Above

$38,284

• Recent buyers paid ~$863 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$34,934

Est. Invoice$36,098

Holdback (est.)$1,164

MSRP (Sticker)$38,815

Asking Price$37,795

Markup-$1,020

Est. Dealer Margin on This Car$2,862

Percentile28% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold2485

Avg Markup-$863

Median Markup-$877

Best Deal-$1,531

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$1,140

Avg Markup (Sorento)-$1,131

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,113

Cheaper Sorento S Inventory

Classic KiaTexarkana, TX

-$1,787$39,69750d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16050d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16050d

Fort Wayne KiaFort Wayne, IN

-$1,679$40,46020d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37450d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37450d

Jenkins Kia of GainesvilleGainesville, FL

-$1,673$39,71750d

Kia of MeridianMeridian, MS

-$1,620$39,46050d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56550d

Edwards KiaCouncil Bluffs, IA

-$1,604$40,8758d