Negotiation Guide
Opening Offer
$41,841
Fair Price
$43,341
Walk Away Above
$44,025
- • Recent buyers paid ~$1,369 below MSRP
Price Breakdown
Est. Dealer Cost$40,239
Est. Invoice$41,580
Holdback (est.)$1,341
MSRP (Sticker)$44,710
Asking Price$43,539
Markup-$1,171
Est. Dealer Margin on This Car$3,300
Percentile57% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold234
Avg Markup-$1,369
Median Markup-$1,516
Best Deal-$2,187
Worst Deal-$866
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory300 vehicles
Avg Markup (All Models)-$831
Avg Markup (Sorento)-$922
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$712
Cheaper Sorento SX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$2,231$43,98847d
Kia of MeridianMeridian, MS
-$2,160$43,88947d
Kia of Myrtle BeachMyrtle Beach, SC
-$2,151$44,16447d
Stokes KiaGoose Creek, SC
-$2,117$43,99847d
Kia Country of SavannahSavannah, GA
-$2,042$43,31747d
Kia of Cape CoralCape Coral, FL
-$1,931$43,35447d
Lee Kia of GreenvilleGreenville, NC
-$1,890$44,63047d
Ed Morse Kia RollaRolla, MO
-$1,886$43,13447d
Viva KiaEl Paso, TX
-$1,883$44,59747d
Kia AutosportColumbus, GA
-$1,876$44,27947d