Negotiation Guide
Opening Offer
$41,327
Fair Price
$42,827
Walk Away Above
$43,624
- • Recent buyers paid ~$1,364 below MSRP
- • Sitting 53 days (avg 35) — extra leverage
Price Breakdown
Est. Dealer Cost$39,978
Est. Invoice$41,311
Holdback (est.)$1,333
MSRP (Sticker)$44,420
Asking Price$42,882
Markup-$1,538
Est. Dealer Margin on This Car$2,904
Percentile38% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold238
Avg Markup-$1,364
Median Markup-$1,372
Best Deal-$2,231
Worst Deal-$866
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory235 vehicles
Avg Markup (All Models)-$1,005
Avg Markup (Sorento)-$1,080
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$997
Cheaper Sorento SX Inventory
Kia of MeridianMeridian, MS
-$2,160$43,88953d
Kia of Myrtle BeachMyrtle Beach, SC
-$2,151$44,16453d
Stokes KiaGoose Creek, SC
-$2,117$43,99853d
Kia Country of SavannahSavannah, GA
-$2,042$43,31753d
Lee Kia of GreenvilleGreenville, NC
-$1,890$44,63053d
Ed Morse Kia RollaRolla, MO
-$1,886$43,13453d
Viva KiaEl Paso, TX
-$1,883$44,59753d
Kia AutosportColumbus, GA
-$1,876$44,27953d
Stokes KiaGoose Creek, SC
-$1,872$42,77353d
Kia AutosportColumbus, GA
-$1,840$44,10553d