Negotiation Guide
Opening Offer
$40,901
Fair Price
$42,401
Walk Away Above
$43,086
- • Recent buyers paid ~$1,369 below MSRP
Price Breakdown
Est. Dealer Cost$39,393
Est. Invoice$40,706
Holdback (est.)$1,313
MSRP (Sticker)$43,770
Asking Price$42,454
Markup-$1,316
Est. Dealer Margin on This Car$3,061
Percentile53% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold235
Avg Markup-$1,369
Median Markup-$1,514
Best Deal-$2,187
Worst Deal-$866
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory573 vehicles
Avg Markup (All Models)-$822
Avg Markup (Sorento)-$781
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$838
Cheaper Sorento SX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$2,231$43,98849d
Kia of MeridianMeridian, MS
-$2,160$43,88949d
Kia of Myrtle BeachMyrtle Beach, SC
-$2,151$44,16449d
Stokes KiaGoose Creek, SC
-$2,117$43,99849d
Kia Country of SavannahSavannah, GA
-$2,042$43,31749d
Lee Kia of GreenvilleGreenville, NC
-$1,890$44,63049d
Ed Morse Kia RollaRolla, MO
-$1,886$43,13449d
Viva KiaEl Paso, TX
-$1,883$44,59749d
Kia AutosportColumbus, GA
-$1,876$44,27949d
Stokes KiaGoose Creek, SC
-$1,872$42,77349d