Negotiation Guide
Opening Offer
$40,986
Fair Price
$42,486
Walk Away Above
$43,168
- • Recent buyers paid ~$1,364 below MSRP
Price Breakdown
Est. Dealer Cost$39,465
Est. Invoice$40,781
Holdback (est.)$1,316
MSRP (Sticker)$43,850
Asking Price$42,770
Markup-$1,080
Est. Dealer Margin on This Car$3,305
Percentile76% of inventory is priced lower
Days on Lot30 days
What Others Paid (Last 30 Days)
Cars Sold238
Avg Markup-$1,364
Median Markup-$1,372
Best Deal-$2,231
Worst Deal-$866
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory491 vehicles
Avg Markup (All Models)-$728
Avg Markup (Sorento)-$686
% Below MSRP36%
Avg Days to Sell37 days
Avg Sold Markup-$750
Cheaper Sorento SX Inventory
Kia of MeridianMeridian, MS
-$2,160$43,88951d
Kia of Myrtle BeachMyrtle Beach, SC
-$2,151$44,16451d
Stokes KiaGoose Creek, SC
-$2,117$43,99851d
Kia Country of SavannahSavannah, GA
-$2,042$43,31751d
Lee Kia of GreenvilleGreenville, NC
-$1,890$44,63051d
Ed Morse Kia RollaRolla, MO
-$1,886$43,13451d
Viva KiaEl Paso, TX
-$1,883$44,59751d
Kia AutosportColumbus, GA
-$1,876$44,27951d
Stokes KiaGoose Creek, SC
-$1,872$42,77351d
Kia AutosportColumbus, GA
-$1,840$44,10551d