Deal Sheet: 2026 Sorento SX

Diehl Kia of Massillon · Massillon, OH · VIN: 5XYRK4JF5TG470096

Negotiation Guide

Opening Offer

$41,643

Fair Price

$43,143

Walk Away Above

$43,829

• Recent buyers paid ~$1,372 below MSRP

Price Breakdown

Est. Dealer Cost$40,064

Est. Invoice$41,399

Holdback (est.)$1,335

MSRP (Sticker)$44,515

Asking Price$43,376

Markup-$1,139

Est. Dealer Margin on This Car$3,313

Percentile68% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold208

Avg Markup-$1,372

Median Markup-$1,514

Best Deal-$2,187

Worst Deal-$866

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory293 vehicles

Avg Markup (All Models)-$691

Avg Markup (Sorento)-$707

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$767

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