Negotiation Guide
Opening Offer
$41,651
Fair Price
$43,151
Walk Away Above
$43,833
- • Recent buyers paid ~$1,364 below MSRP
Price Breakdown
Est. Dealer Cost$40,064
Est. Invoice$41,399
Holdback (est.)$1,335
MSRP (Sticker)$44,515
Asking Price$43,376
Markup-$1,139
Est. Dealer Margin on This Car$3,313
Percentile68% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold238
Avg Markup-$1,364
Median Markup-$1,372
Best Deal-$2,231
Worst Deal-$866
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory401 vehicles
Avg Markup (All Models)-$1,134
Avg Markup (Sorento)-$1,147
% Below MSRP59%
Avg Days to Sell32 days
Avg Sold Markup-$1,220
Cheaper Sorento SX Inventory
Kia of MeridianMeridian, MS
-$2,160$43,88951d
Kia of Myrtle BeachMyrtle Beach, SC
-$2,151$44,16451d
Stokes KiaGoose Creek, SC
-$2,117$43,99851d
Kia Country of SavannahSavannah, GA
-$2,042$43,31751d
Lee Kia of GreenvilleGreenville, NC
-$1,890$44,63051d
Ed Morse Kia RollaRolla, MO
-$1,886$43,13451d
Viva KiaEl Paso, TX
-$1,883$44,59751d
Kia AutosportColumbus, GA
-$1,876$44,27951d
Stokes KiaGoose Creek, SC
-$1,872$42,77351d
Kia AutosportColumbus, GA
-$1,840$44,10551d