Deal Sheet: 2026 Sorento SX

Hyman Bros Kia · Midlothian, VA · VIN: 5XYRK4JF4TG459204

Negotiation Guide

Opening Offer

$43,648

Fair Price

$45,148

Walk Away Above

$45,834

• Recent buyers paid ~$1,372 below MSRP

Price Breakdown

Est. Dealer Cost$41,868

Est. Invoice$43,264

Holdback (est.)$1,396

MSRP (Sticker)$46,520

Asking Price$45,277

Markup-$1,243

Est. Dealer Margin on This Car$3,409

Percentile54% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold208

Avg Markup-$1,372

Median Markup-$1,514

Best Deal-$2,187

Worst Deal-$866

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory420 vehicles

Avg Markup (All Models)-$705

Avg Markup (Sorento)-$809

% Below MSRP57%

Avg Days to Sell30 days

Avg Sold Markup-$710

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