Negotiation Guide
Opening Offer
$42,011
Fair Price
$43,511
Walk Away Above
$44,193
- • Recent buyers paid ~$1,364 below MSRP
Price Breakdown
Est. Dealer Cost$40,388
Est. Invoice$41,734
Holdback (est.)$1,346
MSRP (Sticker)$44,875
Asking Price$43,678
Markup-$1,197
Est. Dealer Margin on This Car$3,291
Percentile55% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold238
Avg Markup-$1,364
Median Markup-$1,372
Best Deal-$2,231
Worst Deal-$866
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory491 vehicles
Avg Markup (All Models)-$728
Avg Markup (Sorento)-$686
% Below MSRP36%
Avg Days to Sell37 days
Avg Sold Markup-$750
Cheaper Sorento SX Inventory
Kia of MeridianMeridian, MS
-$2,160$43,88952d
Kia of Myrtle BeachMyrtle Beach, SC
-$2,151$44,16452d
Stokes KiaGoose Creek, SC
-$2,117$43,99852d
Kia Country of SavannahSavannah, GA
-$2,042$43,31752d
Lee Kia of GreenvilleGreenville, NC
-$1,890$44,63052d
Ed Morse Kia RollaRolla, MO
-$1,886$43,13452d
Viva KiaEl Paso, TX
-$1,883$44,59752d
Kia AutosportColumbus, GA
-$1,876$44,27952d
Stokes KiaGoose Creek, SC
-$1,872$42,77352d
Kia AutosportColumbus, GA
-$1,840$44,10552d