Negotiation Guide
Opening Offer
$41,748
Fair Price
$43,248
Walk Away Above
$43,934
- • Recent buyers paid ~$1,372 below MSRP
Price Breakdown
Est. Dealer Cost$40,158
Est. Invoice$41,497
Holdback (est.)$1,339
MSRP (Sticker)$44,620
Asking Price$43,464
Markup-$1,156
Est. Dealer Margin on This Car$3,306
Percentile59% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold208
Avg Markup-$1,372
Median Markup-$1,514
Best Deal-$2,187
Worst Deal-$866
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory267 vehicles
Avg Markup (All Models)-$826
Avg Markup (Sorento)-$935
% Below MSRP31%
Avg Days to Sell34 days
Avg Sold Markup-$839
Cheaper Sorento SX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$2,231$43,98848d
Kia of MeridianMeridian, MS
-$2,160$43,88948d
Kia of Myrtle BeachMyrtle Beach, SC
-$2,151$44,16448d
Stokes KiaGoose Creek, SC
-$2,117$43,99848d
Kia Country of SavannahSavannah, GA
-$2,042$43,31748d
Kia of Cape CoralCape Coral, FL
-$1,931$43,35448d
Lee Kia of GreenvilleGreenville, NC
-$1,890$44,63048d
Ed Morse Kia RollaRolla, MO
-$1,886$43,13448d
Viva KiaEl Paso, TX
-$1,883$44,59748d
Kia AutosportColumbus, GA
-$1,876$44,27948d