This Is Already a Great Deal
Opening Offer
$39,942
Asking Price
$41,177
Max Price
$41,177
- • Recent buyers paid ~$965 below MSRP
- • Asking price is already $398 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,286
Est. Invoice$39,562
Holdback (est.)$1,276
MSRP (Sticker)$42,540
Asking Price$41,177
Markup-$1,363
Est. Dealer Margin on This Car$2,891
Percentile5% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$965
Median Markup-$905
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory237 vehicles
Avg Markup (All Models)-$973
Avg Markup (Sorento)-$1,092
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,058
Cheaper Sorento EX Inventory
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Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57851d