Negotiation Guide
Opening Offer
$39,860
Fair Price
$41,360
Walk Away Above
$41,842
- • Recent buyers paid ~$965 below MSRP
Price Breakdown
Est. Dealer Cost$38,093
Est. Invoice$39,362
Holdback (est.)$1,270
MSRP (Sticker)$42,325
Asking Price$41,394
Markup-$931
Est. Dealer Margin on This Car$3,302
Percentile46% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$965
Median Markup-$905
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory307 vehicles
Avg Markup (All Models)-$895
Avg Markup (Sorento)-$1,117
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,057
Cheaper Sorento EX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$1,870$42,92451d
Kia of San AngeloSan Angelo, TX
-$1,858$43,71751d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61851d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61851d
Hutchinson KiaMacon, GA
-$1,803$44,29151d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36251d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18551d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01051d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10351d
Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57851d