This Is Already a Great Deal
Opening Offer
$38,844
Asking Price
$40,045
Max Price
$40,045
- • Recent buyers paid ~$964 below MSRP
- • Asking price is already $226 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,112
Est. Invoice$38,349
Holdback (est.)$1,237
MSRP (Sticker)$41,235
Asking Price$40,045
Markup-$1,190
Est. Dealer Margin on This Car$2,934
Percentile23% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$964
Median Markup-$906
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory652 vehicles
Avg Markup (All Models)-$1,186
Avg Markup (Sorento)-$1,134
% Below MSRP75%
Avg Days to Sell25 days
Avg Sold Markup-$1,106
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-$1,682$42,57849d