Negotiation Guide
Opening Offer
$39,806
Fair Price
$41,306
Walk Away Above
$41,788
- • Recent buyers paid ~$964 below MSRP
Price Breakdown
Est. Dealer Cost$38,043
Est. Invoice$39,311
Holdback (est.)$1,268
MSRP (Sticker)$42,270
Asking Price$41,347
Markup-$923
Est. Dealer Margin on This Car$3,304
Percentile47% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$964
Median Markup-$906
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory102 vehicles
Avg Markup (All Models)-$765
Avg Markup (Sorento)-$886
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$819
Cheaper Sorento EX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$1,870$42,92450d
Kia of San AngeloSan Angelo, TX
-$1,858$43,71750d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61850d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61850d
Hutchinson KiaMacon, GA
-$1,803$44,29150d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36250d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18550d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01050d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10350d
Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57850d