This Is Already a Great Deal
Opening Offer
$39,478
Asking Price
$40,699
Max Price
$40,699
- • Recent buyers paid ~$965 below MSRP
- • Asking price is already $301 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,769
Est. Invoice$39,027
Holdback (est.)$1,259
MSRP (Sticker)$41,965
Asking Price$40,699
Markup-$1,266
Est. Dealer Margin on This Car$2,931
Percentile14% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$965
Median Markup-$905
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory389 vehicles
Avg Markup (All Models)-$1,045
Avg Markup (Sorento)-$975
% Below MSRP31%
Avg Days to Sell37 days
Avg Sold Markup-$1,238
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