This Is Already a Great Deal
Opening Offer
$39,274
Asking Price
$40,489
Max Price
$40,489
- • Recent buyers paid ~$965 below MSRP
- • Asking price is already $316 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,593
Est. Invoice$38,846
Holdback (est.)$1,253
MSRP (Sticker)$41,770
Asking Price$40,489
Markup-$1,281
Est. Dealer Margin on This Car$2,896
Percentile11% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$965
Median Markup-$905
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory235 vehicles
Avg Markup (All Models)-$1,005
Avg Markup (Sorento)-$1,080
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$997
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