Negotiation Guide
Opening Offer
$39,020
Fair Price
$40,520
Walk Away Above
$41,002
- • Recent buyers paid ~$965 below MSRP
Price Breakdown
Est. Dealer Cost$37,337
Est. Invoice$38,581
Holdback (est.)$1,245
MSRP (Sticker)$41,485
Asking Price$40,879
Markup-$606
Est. Dealer Margin on This Car$3,543
Percentile88% of inventory is priced lower
Days on Lot41 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$965
Median Markup-$905
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory73 vehicles
Avg Markup (All Models)-$720
Avg Markup (Sorento)-$885
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$769
Cheaper Sorento EX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$1,870$42,92452d
Kia of San AngeloSan Angelo, TX
-$1,858$43,71752d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61852d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61852d
Hutchinson KiaMacon, GA
-$1,803$44,29152d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36252d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18552d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01052d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10352d
Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57852d