This Is Already a Great Deal
Opening Offer
$39,030
Asking Price
$40,237
Max Price
$40,237
- • Recent buyers paid ~$967 below MSRP
- • Asking price is already $266 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,323
Est. Invoice$38,567
Holdback (est.)$1,244
MSRP (Sticker)$41,470
Asking Price$40,237
Markup-$1,233
Est. Dealer Margin on This Car$2,914
Percentile17% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold631
Avg Markup-$967
Median Markup-$908
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory176 vehicles
Avg Markup (All Models)-$1,235
Avg Markup (Sorento)-$1,363
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,240
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