Deal Sheet: 2026 Sorento X-Line EX AWD

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: 5XYRHDJF5TG442989

Negotiation Guide

Opening Offer

$41,934

Fair Price

$43,434

Walk Away Above

$43,917

• Recent buyers paid ~$966 below MSRP

Price Breakdown

Est. Dealer Cost$39,960

Est. Invoice$41,292

Holdback (est.)$1,332

MSRP (Sticker)$44,400

Asking Price$43,480

Markup-$920

Est. Dealer Margin on This Car$3,520

Percentile51% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold496

Avg Markup-$966

Median Markup-$930

Best Deal-$1,820

Worst Deal-$440

% Sold Below MSRP100%

Avg Days to Sell35 days

Dealer Profile

Inventory346 vehicles

Avg Markup (All Models)-$738

Avg Markup (Sorento)-$822

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$742

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