Negotiation Guide
Opening Offer
$39,765
Fair Price
$41,265
Walk Away Above
$41,747
- • Recent buyers paid ~$965 below MSRP
Price Breakdown
Est. Dealer Cost$38,007
Est. Invoice$39,274
Holdback (est.)$1,267
MSRP (Sticker)$42,230
Asking Price$41,314
Markup-$916
Est. Dealer Margin on This Car$3,307
Percentile47% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$965
Median Markup-$905
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory486 vehicles
Avg Markup (All Models)-$770
Avg Markup (Sorento)-$747
% Below MSRP43%
Avg Days to Sell32 days
Avg Sold Markup-$893
Cheaper Sorento EX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$1,870$42,92453d
Kia of San AngeloSan Angelo, TX
-$1,858$43,71753d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61853d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61853d
Hutchinson KiaMacon, GA
-$1,803$44,29153d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36253d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18553d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01053d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10353d
Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57853d