Deal Sheet: 2026 Sorento EX

Bert Ogden Harlingen Kia · Harlingen, TX · VIN: 5XYRHDJF3TG431666

This Is Already a Great Deal

Opening Offer

$39,744

Asking Price

$40,973

Max Price

$40,973

• Recent buyers paid ~$964 below MSRP
• Asking price is already $358 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$38,066

Est. Invoice$39,334

Holdback (est.)$1,269

MSRP (Sticker)$42,295

Asking Price$40,973

Markup-$1,322

Est. Dealer Margin on This Car$2,908

Percentile9% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold724

Avg Markup-$964

Median Markup-$906

Best Deal-$1,713

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell35 days

Dealer Profile

Inventory281 vehicles

Avg Markup (All Models)-$1,053

Avg Markup (Sorento)-$1,112

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$1,086

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