Negotiation Guide
Opening Offer
$39,006
Fair Price
$40,506
Walk Away Above
$40,988
- • Recent buyers paid ~$964 below MSRP
Price Breakdown
Est. Dealer Cost$37,323
Est. Invoice$38,567
Holdback (est.)$1,244
MSRP (Sticker)$41,470
Asking Price$40,628
Markup-$842
Est. Dealer Margin on This Car$3,305
Percentile58% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$964
Median Markup-$906
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory131 vehicles
Avg Markup (All Models)-$785
Avg Markup (Sorento)-$1,050
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$761
Cheaper Sorento EX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$1,870$42,92450d
Kia of San AngeloSan Angelo, TX
-$1,858$43,71750d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61850d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61850d
Hutchinson KiaMacon, GA
-$1,803$44,29150d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36250d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18550d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01050d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10350d
Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57850d