Negotiation Guide
Opening Offer
$39,531
Fair Price
$41,031
Walk Away Above
$41,513
- • Recent buyers paid ~$964 below MSRP
Price Breakdown
Est. Dealer Cost$37,796
Est. Invoice$39,055
Holdback (est.)$1,260
MSRP (Sticker)$41,995
Asking Price$41,117
Markup-$878
Est. Dealer Margin on This Car$3,322
Percentile51% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$964
Median Markup-$906
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory225 vehicles
Avg Markup (All Models)-$849
Avg Markup (Sorento)-$843
% Below MSRP51%
Avg Days to Sell32 days
Avg Sold Markup-$899
Cheaper Sorento EX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$1,870$42,92450d
Kia of San AngeloSan Angelo, TX
-$1,858$43,71750d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61850d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61850d
Hutchinson KiaMacon, GA
-$1,803$44,29150d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36250d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18550d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01050d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10350d
Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57850d