Deal Sheet: 2026 Sorento EX

Sooner Kia of Norman · Norman, OK · VIN: 5XYRHDJF1TG458428

Negotiation Guide

Opening Offer

$40,710

Fair Price

$42,210

Walk Away Above

$42,692

• Recent buyers paid ~$965 below MSRP

Price Breakdown

Est. Dealer Cost$38,858

Est. Invoice$40,153

Holdback (est.)$1,295

MSRP (Sticker)$43,175

Asking Price$42,343

Markup-$832

Est. Dealer Margin on This Car$3,486

Percentile58% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold724

Avg Markup-$965

Median Markup-$905

Best Deal-$1,713

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory639 vehicles

Avg Markup (All Models)-$754

Avg Markup (Sorento)-$637

% Below MSRP39%

Avg Days to Sell35 days

Avg Sold Markup-$794

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