Negotiation Guide
Opening Offer
$39,675
Fair Price
$41,175
Walk Away Above
$41,657
- • Recent buyers paid ~$965 below MSRP
Price Breakdown
Est. Dealer Cost$37,926
Est. Invoice$39,190
Holdback (est.)$1,264
MSRP (Sticker)$42,140
Asking Price$41,238
Markup-$902
Est. Dealer Margin on This Car$3,312
Percentile48% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$965
Median Markup-$905
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory395 vehicles
Avg Markup (All Models)-$936
Avg Markup (Sorento)-$862
% Below MSRP56%
Avg Days to Sell33 days
Avg Sold Markup-$928
Cheaper Sorento EX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$1,870$42,92452d
Kia of San AngeloSan Angelo, TX
-$1,858$43,71752d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61852d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61852d
Hutchinson KiaMacon, GA
-$1,803$44,29152d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36252d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18552d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01052d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10352d
Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57852d