This Is Already a Great Deal
Opening Offer
$39,631
Asking Price
$40,857
Max Price
$40,857
- • Recent buyers paid ~$967 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
- • Asking price is already $114 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,940
Est. Invoice$39,204
Holdback (est.)$1,265
MSRP (Sticker)$42,155
Asking Price$40,857
Markup-$1,298
Est. Dealer Margin on This Car$2,918
Percentile10% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold711
Avg Markup-$967
Median Markup-$908
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory193 vehicles
Avg Markup (All Models)-$1,197
Avg Markup (Sorento)-$1,381
% Below MSRP42%
Avg Days to Sell31 days
Avg Sold Markup-$1,261
Cheaper Sorento EX Inventory
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Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57847d