Deal Sheet: 2026 Sorento EX

Bridgewater Kia · Bridgewater, NJ · VIN: 5XYRHDJF1TG415739

Negotiation Guide

Opening Offer

$39,655

Fair Price

$41,155

Walk Away Above

$41,747

• Recent buyers paid ~$967 below MSRP
• Sitting 47 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$38,106

Est. Invoice$39,376

Holdback (est.)$1,270

MSRP (Sticker)$42,340

Asking Price$41,406

Markup-$934

Est. Dealer Margin on This Car$3,300

Percentile46% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold711

Avg Markup-$967

Median Markup-$908

Best Deal-$1,713

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory423 vehicles

Avg Markup (All Models)-$861

Avg Markup (Sorento)-$789

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$878

Cheaper Sorento EX Inventory

Kia of Myrtle BeachMyrtle Beach, SC

-$1,870$42,92447d

Kia of San AngeloSan Angelo, TX

-$1,858$43,71747d

Kia of San AngeloSan Angelo, TX

-$1,837$43,61847d

Kia of San AngeloSan Angelo, TX

-$1,837$43,61847d

Hutchinson KiaMacon, GA

-$1,803$44,29147d

Ed Morse Kia RollaRolla, MO

-$1,783$43,36247d

Kia of San AngeloSan Angelo, TX

-$1,770$43,18547d

Ray Skillman Westside KiaIndianapolis, IN

-$1,770$43,01047d

Crain Kia of FayettevilleFayetteville, AR

-$1,732$43,10347d

Lou Sobh Kia of BrunswickBrunswick, GA

-$1,682$42,57847d