Deal Sheet: 2026 Sorento EX

Bert Ogden Harlingen Kia · Harlingen, TX · VIN: 5XYRH4JFXTG468391

This Is Already a Great Deal

Opening Offer

$38,779

Asking Price

$39,978

Max Price

$39,978

• Recent buyers paid ~$967 below MSRP
• Asking price is already $130 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,968

Est. Invoice$38,200

Holdback (est.)$1,232

MSRP (Sticker)$41,075

Asking Price$39,978

Markup-$1,097

Est. Dealer Margin on This Car$3,011

Percentile34% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold631

Avg Markup-$967

Median Markup-$908

Best Deal-$1,713

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$1,056

Avg Markup (Sorento)-$1,132

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,084

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