Negotiation Guide
Opening Offer
$37,503
Fair Price
$39,003
Walk Away Above
$39,486
- • Recent buyers paid ~$967 below MSRP
Price Breakdown
Est. Dealer Cost$35,973
Est. Invoice$37,172
Holdback (est.)$1,199
MSRP (Sticker)$39,970
Asking Price$39,156
Markup-$814
Est. Dealer Margin on This Car$3,183
Percentile60% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold631
Avg Markup-$967
Median Markup-$908
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory462 vehicles
Avg Markup (All Models)-$833
Avg Markup (Sorento)-$703
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$822
Cheaper Sorento EX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$1,870$42,92448d
Kia of San AngeloSan Angelo, TX
-$1,858$43,71748d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61848d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61848d
Hutchinson KiaMacon, GA
-$1,803$44,29148d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36248d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18548d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01048d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10348d
Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57848d