This Is Already a Great Deal
Opening Offer
$37,732
Asking Price
$38,899
Max Price
$38,899
- • Recent buyers paid ~$967 below MSRP
- • Asking price is already $244 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,099
Est. Invoice$37,302
Holdback (est.)$1,203
MSRP (Sticker)$40,110
Asking Price$38,899
Markup-$1,211
Est. Dealer Margin on This Car$2,800
Percentile21% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold631
Avg Markup-$967
Median Markup-$908
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory172 vehicles
Avg Markup (All Models)-$1,156
Avg Markup (Sorento)-$1,223
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,315
Cheaper Sorento EX Inventory
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-$1,858$43,71748d
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Kia of San AngeloSan Angelo, TX
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-$1,770$43,18548d
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-$1,770$43,01048d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10348d
Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57848d